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Why It Works

Water is necessary for the survival of each and every cell in the body because skin cells require water to function properly and effectively as our body's first line of defense. When skin cells become dehydrated, or lose a portion of their water content, they lose their elasticity and our skin feels dry and rigid. Dry, rigid skin can become split and cracked. These cracks are essentially breaks in the protective barrier between our bodies and the outside world. Cracked skin can no longer defend our bodies against invasion by foreign organisms and bacteria, and this can lead to inflammation and/or infection.

Moisture is a key ingredient to the natural healing process of dry, cracked skin. For O'Keeffe's, the difference is what's not in the formula instead of what is. Our oil-free formulation pulls water in, and doesn't repel it like nearly all other offerings. So, chapped hands and cracked feet get the moisture and hydration they need to get better. O'Keeffe's oil-free formula was developed by a pharmacist to stimulate the skin's natural healing process by attracting and retaining moisture to hydrate the skin, altering pH levels, increasing blood circulation and retaining moisture.

There are many products on the market that promise to treat or heal dry, cracked skin. Unfortunately, most fail to deliver. This is because the majority of lotions and creams contain oil and/or oil-based ingredients (examples of common oils used in skincare products include: mineral oil, lanolin, petrolatum, olive oil, almond oil, Shea butter, cocoa butter, and coconut oil.), which sit on the surface of the skin and repel moisture. The oil does not allow water or other moisturizing compounds to penetrate into the skin's dehydrated cells, so although the surface of the skin may feel better, the skin cells are still starving for moisture.